PPC Keyword Match Type Changes

Google has made substantial changes to how its keywords work that will have a massive impact on your online advertising. Read more here!

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Internet Marketing ROAS (Return on Ad Spend)

Guest speaker David McBee explains the mathematical equation to measure return on ad spend. Read more and get our free ROAS calculator.

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Reasons Why You Shouldn’t Search for Your Own PPC Ad

While it may sound appealing to look for your own ad on Google, it’s in your best interest to avoid doing so. Learn more today.

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What you Need to Know About Google Ads Auto Applied Recommendations

If you’re wondering why you’re seeing changes in your Google Ads account that you didn’t make, you’re likely not alone. Learn more here.

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A Guide to Paid Search Management

Looking for paid search management best practices? See what Gavin Hodges, head of Jubilant’s Paid Search Team, has to say about how he manages campaigns.

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“People Also Consider” Text Ads Appearing on Google

Google displays a “People Also Consider” section of text ads on a desktop search. 

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Google Increases Transparency Through Advertiser Identity Verification

Google has recently been making headlines for its significant strides to increase transparency through its new advertiser identity verification policy.

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Google Ads Announce $340M in Ad Credits for Small and Medium-Sized Business

Google Ads Announce $340M in Ad Credits for Small and Medium-Sized Business These past few weeks have been challenging for everyone, and to say that the coronavirus quarantine has affected

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A Beginner’s Guide to Pay Per Click Marketing

Pay per click (PPC) marketing is a powerful marketing strategy that helps companies generate thousands in revenue. However, like everything else, pay per click (PPC) advertising is a skill that takes time to learn, starting with the basic fundamentals.

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