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October 19, 2020 by in Business

Digital Marketing Facts 2021

Staying on top of digital trends allows marketers to optimize their tactics and ensure they’re staying current. Internet marketing services are most effective when they’re able to evolve and serve current trends. At Jubilant Digital Marketing, we prioritize being up-to-date on what’s working and what’s changing as it pertains to our clients. Specific companies’ digital marketing goals are what power our efforts to keep their marketing plans competitive and prevalent. We’ve compiled a list of statistics and facts that we find to be not only interesting but relevant to a variety of internet marketing services. Below you’ll find quick snippets of information that can help explain the digital landscape of 2020 as we know it.  

 

Social Media

        • 43 percent of LinkedIn’s traffic comes from users in the United States. (Journal of the Academy of Marketing Science, 2019)
        • 50.9 percent of all accounts on Twitter have less than nine followers. (Omnicore Agency, 2020)
        • 32 percent of internet users with college degrees are on Twitter. (Omnicore Agency, 2020) 
        • Facebook reported having close to 1.79 billion daily active users in the second quarter of 2020. (Statista, 2020) 
        • As of October 2020, Facebook has 2.7 billion monthly users and is the most popular social networking site in the world. (Statista, 2020)
        • Facebook occupied 55.9 percent of all social networking sites visited in the United States in February 2020. (Statista, 2020) 
        • Pinterest occupied 29.86 percent of social networking sites visited in the United States in February 2020. (Statista, 2020) 
        • 79 percent of people on the internet in the United States have a social media profile. (Statista, 2020) 
        • The amount of people using social media in the United States is expected to reach over 257 million users in 2023. (Statista, 2020) 
        • The amount of people using social media worldwide is expected to reach almost 3.43 billion in 2023. (Statista, 2020) 
        • As of April 2020, 35 percent of Instagram users worldwide were between the ages of 25 and 34. (Statista, 2020) 
        • As of October 2020, Christian Ronaldo is the most followed person on Instagram with 238.80 million followers. (Statista, 2020) 
        • In 2005, five percent of adults in the United States utilized at least one form of social media. By 2011, half of all adults in the United States utilized at least one form of social media. In June 2019, 75 percent of adults in the United States utilized at least one form of social media. (Pew Research Center, 2019) 
        • As of May 2020, 3.96 billion people around the world were active social media users. (Statista, 2020) 
        • 64 percent of online shoppers report that a video on social media helped them to make a purchase decision. (Omnicore Agency, 2020)
        • 86 percent of women look at social media before making a purchase. (Omnicore Agency, 2020) 
        • As of May 2020, 60 percent of those using smartphones between the ages of 13 to 35 were using Snapchat. (Omnicore Agency, 2020) 
        • In 2019, 1.53 million dollars were spent on Snapchat ads. (Omnicore Agency, 2020) 
        • 96 percent of people talking about companies on social media are not actively following the brands. (Omnicore Agency, 2020) 
        • 80 percent of millennials on Pinterest reported that the app will help them decide what to buy. (Omnicore Agency, 2020)
        • Millennials on Pinterest are spending 17 percent more than millennials who are not on Pinterest. (Omnicore Agency, 2020)

     

    Advertising at Google and Search Engine Optimization

        • The first five seconds of load time to a website has the greatest impact on conversion rates. Rates drop by 4.42 percent, on average, with every second after that. (Portent, 2019)
        • Anything longer than two seconds of website load time increases bounce rates by 50 percent. (Omnicore Agency, 2020)
        • Roughly 95.88 percent of all searches in Google are four words or more. (Omnicore Agency, 2019)
        • About half of the websites on the first page of Google are in HTTPS. (Omnicore Agency, 2019)
        • Almost 85 percent of people will abandon their purchase if the website is unsecured. (Omnicore Agency, 2019)
        • In May 2020, Google was responsible for 67 percent of all smartphone search traffic and 94 percent of total organic traffic. (Omnicore Agency, 2020)
        • Search engines drive 93 percent of all website traffic. (Omnicore Agency, 2019)
        • As of 2018, 65 percent of 25 to 49-year-olds spoke to their voice-enabled devices at least once a day. (PWC, 2018)
        • Within a two year timeframe, mobile searches containing “___ near me today/tonight” grew by over 900 percent. (Think with Google, 2018)
        • Within a two-year timeframe, mobile searches for “open” + “now” + “near me” grew by over 200 percent. (Think with Google, 2018)
        • Nearly 25 percent of companies invest in mobile optimization as a top SEO tactic. (Statista, 2020)
        • SEO has a conversion rate of 14.6 percent. Traditional methods like cold-calling or direct mail have a conversion rate of 1.7 percent. (Omnicore Agency, 2019)
        • Blogs are one of the three main forms of media used for content strategies. (HubSpot, 2020)
          The number one result for Google organic search has an average click-through rate of 31.7 percent. (Omnicore Agency, 2019)
        • In 2018, advertisers in the United States spent almost 50 million dollars on programmatic display advertising. (HubSpot, 2020)
        • 33 percent of advertisers use paid advertising to increase brand awareness. (HubSpot, 2020)
        • 24 percent of advertisers use paid advertising to impact direct sales. (HubSpot, 2020)
        • The Google Display Network reaches 90 percent of internet users around the world. (Google, 2019)
        • By 2021, 330 billion dollars are expected to be spent on digital advertising. (Statista, 2020)
        • As of the second quarter of 2020, roughly 63 percent of internet users in the United States reported that they had a negative attitude towards ads within online videos. (Statista, 2020)
        • As of August 2019, Marketing executives in the United States devote between, on average, seven and 10 percent of their companies’ revenues towards marketing. (Statista, 2020)

     

    Lead Generation and Sales 

        • 18 percent of all local searches convert to a sale within a day. (Omnicore Agency, 2019) 
        • 72 percent of searchers who visit a physical location will choose one within five miles of their original location. (Omnicore Agency, 2019) 
        • Mobile devices will influence over 1.4 trillion in local sales by 2021. (Omnicore Agency, 2019)
        • Per a 2019 study, search traffic generated 65 percent of all eCommerce sessions where 33 percent was attributed to organic search and 32 percent was attributed to paid search. (Statista, 2019)
        • 60 percent of smartphone users have contacted a business using search results. (Think with Google, 2019) 
        • Only 35 percent of marketers said that understanding the return on investment of their campaign is “very important” or “extremely important.” (HubSpot, 2020)
        • 91 percent of marketers are “somewhat confident” or “very confident” they’re investing in programs that influence revenue for a client. (HubSpot, 2020) 
        • Top-performing salespeople believe that they get better leads from marketing. (LinkedIn, 2020) 
        • Paid channels with the highest ROI are Facebook and Google Search advertising. (HubSpot, 2020) 
        • 78 percent of salespeople who use social selling are outselling their peers. (LinkedIn, 2020) 
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    Internet Usage

          • Aside from tablets, mobile devices drove about half of all global website traffic, as of 2019. (Statista, 2020) 
          • 68 percent of businesses use some aspect of automation. (HubSpot, 2020)
          • 29 percent of individuals conducting a search have not made up their mind about a brand before beginning their search, (Omnicore Agency, 2019)
          • In early 2000, roughly half of all American adults were already online. As of June 2019, nine-in-ten American adults are online. (Pew Research Center, 2019) 
          • Almost three-in-ten adults with less than a high school education did not use the internet in 2019. (Pew Research Center, 2019)
          • Adults in households that earn less than 30,000 per year are much more likely not to use the internet. (Pew Research Center, 2019)
          • In one internet minute, 404,444 hours of Netflix content is streamed by users around the world. (Statista, 2020)
          • 2 billion people on YouTube watch roughly 5 billion videos on average every day. (Omnicore Agency, 2020)
          • 93 percent of the most-watched videos on YouTube are music videos. (Omnicore Agency, 2020)
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      If you need help meeting your marketing goals and staying on top of digital trends, feel free to contact us at 913-428-9508. We’d be happy to chat with you and help you keep your marketing tactics current. 

       

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